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What does “Lorem Ipsum” mean?

January 25, 2013
Posted in design-speak decoded

li_copyAlthough “lorum ipsum” is as familiar to a designer as a Photoshop undo, it’s often confusing to clients. What is that strange-looking text on the mockup we gave you? Here’s a quick explanation.

As designers, our job is to enhance communications and make text both legible and a pleasure to read. However, often when we are creating design concepts, the exact content isn’t ready to use. In these cases, we use placeholder, or “greek” text that simulates what the real content would look like. Text like this has been used since the 1500s, when it was used to show how a particular type style would look.

We also use placeholder text when we want clients to focus on the overall impact of the design, instead of proofreading copy that isn’t quite ready for primetime.

 

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