design-speak decoded Category

 

color: web vs. print

April 24, 2013

color: web vs. print

Color reproduction is complex and can be difficult to understand. Here are some helpful basics about the ways colors are created on the web and on the printed page.

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what does high-resolution mean?

Resolution is the difference between a beautiful, eye-catching image and a disappointing piece that looks bad and feels like a waste of time and money. We’re on top of it on every project, but explaining it to non-designers so we can get images we need to produce great pieces can cause confusion. Here is a simple rundown we have found to be helpful.

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Why can’t we use that image?

Finding the right imagery is often a huge part of a design project. And, it’s more complicated than you think – a quick web search just won’t cut it. Here’s why:

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What does “Lorem Ipsum” mean?

li_copyAlthough “lorum ipsum” is as familiar to a designer as a Photoshop undo, it’s often confusing to clients. What is that strange-looking text on the mockup we gave you? Here’s a quick explanation.

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