our work

Friends of the Forest Preserves Branding

Friends of the Forest Preserves came to Seam looking to refresh their brand with a new look that reflected positive changes in the organization. Seam presented three conceptual approaches for the new look, exploring themes of an emotional connection to the forest preserves, how Friends serves as an active guardian of the land, and how they balance their history of stewardship with a strong future plan.

Bright colors, typography and illustration work with the existing logo, resulting in a vibrant and cohesive collection of marketing materials.