our work

Peerless-AV Infocomm Ad

Peerless-AV contacted us to do an ad for their appearance at the Infocomm trade show. As we researched the show publication and saw the competition’s  drab, busy advertisements, we pitched the approach of a clean, bold branding ad that would stoke enthusiasm creating booth traffic. Among the options created was an ad with an optical illusion pattern that reacts with the eye to create movement on the page. Ultimately the client loved the ‘glowing power button’ ad with the tagline “It’s ON” – a playful pun about big exciting things happening.