‘Branding’ Category


Waterville Advisors

Bradford Settlement Company transitioned to Waterville Advisors in an effort to avoid marketplace confusion. Seam developed a new brand identity inspired by the Irish name of the firm and brand materials/messaging about the transition.


Randall Ramps

Randall Manufacturing introduced a new product line, Randall Ramps, and asked us to create new branding for this product. Marketed toward a hardworking, truck-driving demographic, we designed a simple logo that would be applicable to print and web, as well as product labeling. To amp up the look, we use high contrast, high-noise images with orange the accent color when the identity is featured in print or on the web.