‘Retouching’ Category

 

100 Mile Club curriculum guide

We worked with Tufts University to produce this curriculum guide for the 100 Mile Club. The organization’s  brand look, established on their web site, was incorporated throughout the guide. Bright, colorful graphics throughout the guide make the information highly scan-able for busy educators. Handouts are engaging and fun, conveying the excitement of the program to all participants.

 
 

Peerless-AV Infocomm Ad

Peerless-AV contacted us to do an ad for their appearance at the Infocomm trade show. As we researched the show publication and saw the competition’s  drab, busy advertisements, we pitched the approach of a clean, bold branding ad that would stoke enthusiasm creating booth traffic. Among the options created was an ad with an optical illusion pattern that reacts with the eye to create movement on the page. Ultimately the client loved the ‘glowing power button’ ad with the tagline “It’s ON” – a playful pun about big exciting things happening.

 
 

Peerless-AV Kiosk Advertising

Peerless-AV needed an eye-catching ad to promote a new service at a trade show. Seam’s concept of “Interactive Innovation” perfectly describes the offering; a new line of customizable interactive kiosks. The bright red kiosk was featured at the show, helping to attract attention at the booth. The advertisement has been resized for runs in several publications, and helped to draw substantial attention to the booth.

 
 

Randall Ramps Web Site

The web site for Randall Ramps successfully ties together the bold, gritty Ramps brand look while allowing users to easily access the information they need. Seam worked with Randall ensure the site would be be both user and search engine friendly. Strategies for this included links to (and from) social media sites including YouTube, an active blog, and installation of tools that help Randall measure the effectiveness of the site content.